TAD led the creative design and production of the graphics at 1436 Erdos. Last Spring, TAD participated in New York Fashion Week to direct fashion shoots to be used in a more abstract fashion for playback and branding in the store. The front of the store is made of several digital LED slats that can be combined into a full digital image. TAD also designed an LED art piece consisting of 15,000 extruded acrylic rods, which created a diffused and ephemeral visual effect. TAD led the full development of the audiovisual design and content from New York and China, and is contracted to direct and create content for the next several seasons.