Located in the heart of NYC's World Trade Center district, BNY's headquarters features a true melding of content and hardware. TAD used the latest curved video wall technology to illuminate the trading floor in six sweeping displays, featuring both custom and standard content. As the lead designer, TAD worked closely with the client to leverage their existing content and turn it into a visual storyboard displayed throughout active trading hours. TAD partnered with Teknikos and Gensler to graphically render BNY's proprietary information in informative, elegant and branded ways. The most impressive component of the audiovisual design at BNY Mellon is an architecturally challenging LED banner in the building's main atrium. With the architectural glass, the LED banners command a presence in the 20+ story space, while affirming BNY's brand to the public.