The 11th floor of 1515 Broadway contains the Media and Technology Services (MTS) division of the company. The project involved challenging advances in fabrication techniques, custom mounting and touch-enabled kiosks that could go from single-screen to multi-screen configurations. In the reception area, the challenge was to create an interactive display that accomplished several objectives. It had to showcase the company's cable TV assets, showcase their digital applications and provide branding visuals for those passing by. By deploying several interactive products, TAD created a multi-faceted environment that allowed users to engage with the brand on multiple levels. The Experience Bar is a high-end technology space for social gatherings and product screenings and was outfitted with a large 4k resolution television, a high-end sound bar and a control panel. TAD also led the way with custom content direction for the screens. Working alongside Arsenal Media and Viacom, we strategized content narratives that fit Viacom's unique culture and brand.