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NBA

New York, NY

 

NBA

  • Date of Completion:
    2015
  • Location:
    New York, NY
Scope of Work

Working with partners Gensler and Kurt Salmon Digital, TAD detailed and managed the production of the NBA flagship store's key media moments. The entry ticker, composed of 4mm flexible LED, and the large format interactive product displays, transparent LCD and 360 degree video board are all managed using the TAD designed content management system (CMS). The CMS was built on Moxie and created by TAD partner NextNow.