Located at 11 Times Square, the new Microsoft New York headquarters has three intercommunicating conference centers and a media studio showcasing the latest Microsoft technologies. Understanding that media plays a central role in the branding of the space, TAD worked with the design team to develop three video walls, a 16-foot-by-9-foot LED wall and a three-story totem wall composed of LED and LCD technologies. TAD also worked with Microsoft and their audiovisual team to build the new client conference center. The space tied in all of Microsoft's technology for various sized rooms. Microsoft's project is emblematic of TAD's ability to create a well integrated audiovisual and media design.