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McKinsey & Company

New York, NY

 

McKinsey & Company

  • Date of Completion:
    Ongoing
  • Location:
    New York, NY
Scope of Work

The McKinsey Immersive Customer Application Center is a crowning achievement done in conjunction with one of TAD's longest standing clients. TAD partnered with Oblong to create an immersive space where rich data from McKinsey is formatted and presented to future clients. The content is teased in the entrance foyer, where TAD created ambient data-driven video wallpaper based on McKinsey statistics. TAD developed the storyboard and led the content and hardware development.