Technology. Architecture. Design.
Today, Audiovisual is a far departure from where it was several years ago. The blending of high-resolution video and audio with IT has changed the landscape. It’s now about what the workplace and its end-users need from AV in order to make their day more collaborative, seamless and productive. TAD's team of industry experts, with backgrounds in engineering, audiovisual design and unified communications fulfill that need by sharing their breadth of industry knowledge and experience.
• Workplace Strategy
• TAD's Audiovisual Services:
• Program & Strategy Development
• Executive Presentations
• Product Demonstrations
• Construction and Architectural Drawings & Specifications
• System Design & Bidding Documentation
• Construction Administration
• Day 2 Follow Up
The TAD Content division designs, produces, and supports interactive digital content experiences for lobbies, innovation centers, digital signage applications, and urban spaces. The team is focused on user-first design thinking and leveraging new technologies resulting in seamless digital/physical experiences.
TAD’s Content Services Include:
• Production of Custom Scripts for Interactive Applications
• Working with Branding and Marketing Teams to Extend Campaigns into Physical Spaces
• Design & Production of Digital Graphics
• Design of Custom Content Management Systems (CMS)
• Existing CMS System Selection and Bidding
• Mock-up of Custom Digital Experiences Pre-build
• End-user Interviews
• Strategic Planning - Design & Conceptualization of Full-scale Content Day-in-the-life-of Experiences
• Testing and Reporting on New Content Delivery Hardware - AR, VR, Motion Capture, Vision Tracking, 3D Audio
TAD Associates specializes in creating functional, innovative and modern spaces by connecting Technology, Architecture and Design.
Clients looking to distinguish themselves are increasingly using technology beyond standard audiovisual and IT installations. They have begun to use technology as a strategic communication and branding tool within their built environments. To meet their clients’ ever-evolving needs, TAD offers media architecture services and can develop state-of-the-art solutions for both standard and specialized spaces.
Through the cultivation of great client relationships, the development of inventive solutions and experiences and the delivery of results that far exceed client expectations, TAD has built a strong reputation for exceptional detail and reliability.
TAD’s staff is comprised of world-class audiovisual, architectural and media strategists who work closely with some of the finest content developers, architects and audiovisual integrators. TAD Associates is a New York City based firm owned by Jonathon Reeves and Guy Lafontant.
For more information about the TAD leadership click the links below.
International Communications Industries Assoc. (ICIA)
Technology Specialist (CTS)
USGBC LEED AP
United States Green Building Council
Coming to the U.S. was a life long dream for Jon and in the late 1990’s that dream came true when a video technology startup from the UK expanded their reach to New York. Jon relocated, becoming a key player in that company’s video system deployment for Bloomberg services.
Jon then turned his attention to the buzz on the west coast – interactive TV. Working from San Francisco and Denver, he was integral in blazing the digital interactive trails for companies like Microsoft and AT&T
After the dot com bust, Jon came back to the east coast and joined the first interactive TV team at Cablevision. There, he helped develop the advanced design of the IO Digital Delivery Platform…the first digital platform that offered the “triple play”. Once the system was a success, it was time for Jon to get back to his core passion, media and AV.
That’s when Jon joined SM&W, a global IT, AV and Acoustics firm. There, he honed a skill that would continue to set him apart - truly listening
to and understanding his clients’ needs and the ability to develop
a tailored technology solution for them. After leaving SM&W as
an associate principal, Jon realized another lifelong dream – the birth
of his own company, TAD Associates. Soon after, he joined forces
with Guy LaFontant, who shared in his passion for architecture and creative design.
Thanks to Jon’s unique vision, Guy’s architectural sensibility and
the support of their inspired team of designers, TAD has had remarkable growth.
What’s next for Jon? Product design development and expansion into new marketplaces, like LA and Boston.
Jon is also a registered LEED accredited professional with the USGBC and promotes the use of technology in America’s effort to become more sustainable. He has spoken at technology seminars including the American Bar Association’s Brick and Bytes Convention at Suffolk Law, the NYU School of New Media and at the SEGD NYC Conference.
Outside of TAD you can find Jon cooking, cycling, kayaking and perfecting his obsession with classic cars.
Associate’s Degree: Architectural Technology
Institute of Design & Construction
20 years of industry experience
Former architect and general contractor of high-end retail stores, Guy Lafontant brings the physical design and architectural sense to TAD.
Building upon his years of work in architecture, Guy is the former owner of a successful construction firm, where he developed an ever greater knowledge of craftsmanship, construction, and design, which he now employs at TAD.
Guy also has 18 years of experience as a mediatect at Shen Milsom and Wilke, one of the original AV design consultants. It was during this experience that Guy discovered the need for architectural know-how
in the audiovisual industry. Here, one of the foundational principals of TAD was formed; to merge the architectural and AV fields into singular design solutions.
Guy and Jon met in 2004 and after a few discussions on interactive media, construction, and audio and video technology, a new design business idea was hatched. The rest is history…
Guy leads TAD’s product research and development and oversees TAD’s drafting and documentation. His former background provides a unique approach to integrating audiovisual and multimedia components into architecture and interior design.
Guy’s pastimes include; woodworking, comics, movies, and fashion.
American Institute of Architects
Master of Architecture II, Syracuse University
Master of Architecture I, Syracuse University
Bachelor of Arts, Wesleyan University
James’ work represents the multidisciplinary approach that makes TAD unique. His design experience spans the realms of architecture, audiovisual design and project management, while his academic pursuits have focused on the social impact of technology in space. At TAD, James’ skills find their highest expression.
James has had the privilege to manage domestic and international projects varying from 2,000 to 750,000 SF. His projects have included the design and development of custom interactive presentation tables and walls, lobby and building signage, training rooms, immersive
trading floors, bespoke telepresence solutions, multi-purpose rooms and event spaces.
James’ clients represent a diversity of industries, needs, and office environments. He has worked with legal, financial, fashion, media, technology and publishing sectors. The breadth of clientele has instilled a sensitivity to the unique needs of each project. This sensitivity is expressed in the minutely detailed minimalist video wall of ten square tiles, composed in a horizontal swath of continuous media, shrouded in bronze and floated in the glass of their lobby façade for the Gemological Institute of America; a curved 5’ x 120’ 2.9mm LED wall wrapped around the rotunda for an immersive media experience at NBC Universal’s 30 Rockefeller; and the undulating 520’ of media walls of Bank of New York Mellon which feature marketing content, cable TV and custom data visualizations of BNYM proprietary market data.
James was one of the early members at TAD and has been integral
in the company’s expansion. His focus and dedication to the client and the team means he treats each project as an extension of himself
and uses his rich architectural and project management skills to consistently deliver.
When not at work, James can be found in Prospect Park with his wife and son.
American Institute of Architects
Architectural League of New York
Master of Architecture I, Syracuse University
Bachelor of Science, Architectural Technology,
SUNY College of Technology at Alfred
Jeffrey is the Director of Content at TAD. Within this role he manages the creation of digital experiences and researches new ways of adding value to physical space with technology. Since joining TAD, he has successfully delivered projects to clients such as the National Basketball Association, Snapchat, Warby Parker, Time Warner, Boston Consulting Group, WPP, MetLife, and CHANEL.
During his Masters of Architecture at Syracuse University he designed an Interactive Film Festival based on the future of ‘technology assisted viewing’. Most recently he has continued his education at Columbia Business School, focused on delivering creative concepts through market research, strategy, and execution.
As a native to the one-time imaging capital of the world, Rochester NY, he has always been interested in film, media, and experience design.
Currently, Jeffrey lives in the Upper West Side of Manhattan with his wife Sara, and can be found on the weekends with her around Riverside Drive and Central Park.
Baruch College; CUNY
ICIA CTS Certification
Peter Stern brings 38 years of experience in the field of engineering and integration. Starting as an independent service technician certified by most of the projection manufacturers, Peter joined Maya Video Products (MVP) as a bench technician and field service engineer. Peter rose to become MVP’s Engineering Manager, where he started using AutoCAD for systems designs. After MVP, Peter went to Verrex where he managed their largest project at the time: the reconstruction of the South Carolina State House in Columbia, SC.
Peter was then recruited by Shen Milsom & Wilke, one of the largest Technology Consulting firms in the US, to help with the design of the AT&T Network Operations Center. During his tenure at the firm, Peter partnered with Guy Lafontant on some of the biggest projects at SM&W, including the American Museum of Natural History (IMAX Theater and Hall of Ocean Life renovations), multi-building campuses for Merrill Lynch, an award-winning corporate boardroom with multi-site video-conferencing, and a high-end video-conferencing suite for the Federal Reserve Bank.
Peter’s experience is integral to TAD’s work approach. At TAD, Peter heads up the systems portion of the design and develops solutions by working hand in hand with the lead designers of each team. Peter has a passion for audio systems and music and this evident during his design sessions.
Peter’s passions include music and guitar, sports and he has been a Little League coach for the last six years.
American Institute of Architects
Master of Architecture I, Syracuse University
Bachelor of Science in Architecture, University of Michigan
Adrienne brings to TAD a history of exploring the intersection between digital and physical space. Her professional experience in architecture includes contributing to the design and development of mixed-use residential towers in Chengdu, China; schematic urban relationships for the Technological University of Monterrey, Mexico; and redevelopment of economically depressed and physically isolated communities in Puente del Fuego, Colombia.
Adrienne’s academic experience integrated digital media creatively and elegantly into real-world design. Her contributions include the design and curation of an exhibition on Walter Benjamin, exploring his Passagenwerk through the lenses of social media, programming, and the database; the graphic design and editing for the books After Autopia: Visions for Light Rail in the Motor City and Dimensions 22 attempting to re-interpret the hyperlink into print media. She served as Assistant Instructor for both Design and New Media at Syracuse University from 2011-2013.
Adrienne’s Master of Architecture thesis envisioned a simultaneous design process of the architectural and audio-visual in a re-circulating design loop, hoping to blur the lines between the digital and physical worlds. Her research explored the intersections and similarities between architecture and digital content and exploited these findings to create interconnected and beautiful physical and digital spaces.
Recently, Adrienne has worked with others in the team at TAD to develop design concepts and large media environments for Christie’s auction house, Microsoft’s headquarters in New York, and PNC Bank headquarters in Pittsburgh. By investigating in new software platforms, Adrienne has shown her ability to take our designs to the next level and produce the animated TAD story. In addition, Adrienne is managing and leading several large-scale projects.
Adrienne’s off-hours are taken up by eating at fabulous NY restaurants and slowly running around Fort Greene to make up for it.
American Institute of Architects
Korean Institute of Architects
Master of Science in Advanced Architecture Design, Columbia University
Bachelor of Architecture, Pratt Institute
Heecue’s experience demonstrates a broad spectrum of the profession as she was worked with several design firms each with their own style. From the design-based practice Asymptote Architecture, to the tiny high-end residential Sawa Rchitects where she was one of two employees, to the largest international design company in Korea, Heerim Architects & Planners. She has played many roles as designer, project manager, and even Korean-English translator. One of the largest projects Heecue has worked on is the YRP-KORCOM headquarters near Seoul; the main building of a newly constructed military base for US forces. She was also part of the design team for the EBS studio and headquarters, the Korean equivalent of PBS in the US.
Heecue’s interest in architecture and digital design started with digital facades. During her early years of study at the Pratt Institute and Columbia University she learned to appreciate the value that sound and moving images add to architecture. She came to TAD looking to develop those rare chances she had to explore technology and its effects on spatial logic, program, and purpose into a career.
One of Heecue’s dreams is to work on a large-scale community-based urban renewal project. She some day hopes to use her knowledge of technology, architecture, and design to improve public safety and social space through small gestures which would grow into a distributed community-building network.
When not in the office, Heecue spends her time working with inner city and overseas outreach programs teaching math and science, playing music, writing, and taking photographs.
CompTIA A+, Network+
15 Years of Audiovisual Industry Experience
Joe Gaffney joined TAD Associates in June 2014. He has been involved in a wide variety of projects, including educational facilities, corporate offices, showrooms, museums, libraries and gaming facilities. These experiences have provided a strong knowledge base in designing many types of AV systems. In addition, Joe maintains a strong knowledge of IP-based technologies, dynamic multimedia systems and next generation convergence systems.
With an initial start as an IT Consultant for small businesses, Joe moved to a millwork firm to act as the Technology Administrator. There, he was able to focus on taking real world needs along with the precision of technology to allow for finely crafted custom solutions. In 2005, Joe moved on to Audiovisual Consulting at Shen Milsom & Wilke where he became a Senior Consultant for Audiovisual design. There, he worked in the education, gaming, corporate and entertainment industries to create next generation facilities.
Joe has worked in corporate design, from creating a finalized set of company-wide standard rooms throughout Alliance Bernstein, to working with the executives at Estee Lauder to create their Executive Leadership Team Conference Room. In addition, he has designed the technology for local schools like Trinity School in New York, campus-wide designs for Kuwait University and the Emerging Technologies and Innovations Center at the University of Massachusetts in Lowell, MA. His medical designs include the New York Presbyterian Hospital’s Whitney Boardroom, as well as the SUNY Buffalo School of Medicine and Biomedical Sciences New Simulation Center.
In his spare time, Joe enjoys cycling, photography, hiking, woodworking and taking things apart.
American Institute of Architects
Bachelor of Architecture, Syracuse University
With his zest for historical and contemporary design trends and a foundation in the fine arts and architecture, Zack is one of the many reasons TAD lives up to its name.
Zack’s educational background speaks to a wide range of interests, from the use of color and camera techniques in eighties cinema to the tenants of nonverbal communication. His thesis work focused on the introduction of virtual experiences into physical environments. Recognizing the way this subverts the agency of real spaces, his presentation eschewed traditional plans, sections and elevations for storyboards of individuals’ augmented experiences through a space.
Prior to joining the team at TAD, Zack honed an attention to detail on a number of residential and small commercial projects up to 12,000 square feet. An important part of this work was related to the ongoing reconstruction vof the New Jersey coastline following Hurricane Sandy. During this time, he prepared construction and presentation drawings, created custom millwork specifications, and helped to develop interior layouts and exterior elevations. He also has also leveraged his fine art skills through freelance graphic design work.
Zack’s work at TAD reflects another facet of his passion for good design. He’s worked to develop multimedia installations for projects like Lexus Intersect, and coordinated tower-wide audiovisual strategies for larger ones such as Citi’s headquarters in Tribeca. With clients like MetLife, Zack’s design abilities come through in strong graphic presentations and effectively convey his teams’ visions. With TAD, Zack hopes to continue his exploration of how technology can enhance spaces and our perception of them, and allow for new ways of realizing architecture’s potential as a vehicle for communication.
While not in the office, Zack can be found fine-tuning his knowledge of pop culture, and wondering if he’ll ever make it through all the books he owns.
Masters of Electrical Engineering, University of Pennsylvania
Bachelor of Electrical Engineering, SUNY at Buffalo
Tim joined the TAD team from Raytheon Integrated Defense Systems where he worked as an electrical engineer. While there, he held a multifaceted role supporting production, procurement, customers, design & integration and configuration management. In interfacing with these disparate groups, Tim honed his skills as a project manager and engineer; applying them in his last project where he developed a 16-layer circuit card and assembly design while leading a small team.
He brings a holistic approach to design, which is part of what makes TAD unique.
Prior to working at Raytheon, Tim earned his Masters in Electrical Engineering from the University of Pennsylvania. His projects included embedded systems, where team design projects included an Xbox Kinect enabled and android phone controlled Roomba and a Wi-Fi connected Automobile black box. These design projects enabled Tim to learn low-level engineering skills while also managing a team with a short design schedule. Outside of academics, Tim’s previous experience also includes residential home construction and a passion for audio systems.
When not at TAD, Tim can be found cooking, cycling and occasionally brewing his own beer.
American Institute of Architects Continuing Education System
Systems Panelist at Audio Engineering Society conference
Winner, Engineering News Record New York 2013 “Top 20 Under 40 Rising Stars”
Member of the Audio Engineering Society and Syn-Aud-Con
Lehigh University, Bachelor of Arts, English, Minor, Architecture
Over the past twenty years, Rob Badenoch has cultivated a multidisciplinary expertise in audiovisual, acoustics, and converged systems design. His experience spans a wide array of vertical markets including cultural, education, corporate, government/military, hospitality, and healthcare. He brings to TAD a specialized skillset that includes expertise in acoustical modeling, auralization, intelligibility prediction and measurement, broadcast video production systems, large venue sound systems design, and systems calibration. He balances these technical skills with a strong proficiency in client management and communication, and takes pride in his ability to illustrate technical
topics to non-technical audiences.
Much of Mr. Badenoch’s project work is with clients who have unique and varied systems requirements. A media retrieval system for the New York Library of Performing Arts, a concert venue with distance learning capability at Carnegie Hall, and HDTV production studios for the media arts curriculum at Kuwait University are examples of his work.
Mr. Badenoch is well versed in large venue sound system design and has more than twenty years’ experience developing computer models for simulation of loudspeaker systems and room acoustics. He devotes equal attention to the testing and field calibration of sound and video systems using the latest acoustical data acquisition and signal analysis tools.
Mr. Badenoch has presented at USITT, AIA, and AES conferences on the design of technology systems for the performing arts, specifically with regards to curriculum-driven design for education as well as architectural integration of technology. He balances his design efforts at TAD with sound and video production work in New York City theater and music venues, thus maintaining a direct connection to the needs of facility users and performers.
American Institute of Architects
Bachelor of Architecture, Syracuse University
Formally trained architect, Kenny takes a particular interest in creating immersive spatial environments through audio and visual techniques. At TAD, he has worked along with team members on projects for numerous high profile clients including MetLife and Citibank. Prior to joining TAD Associates, Kenny worked for OMA in the Rotterdam office where he was a team member on the Fondaco dei Tedeschi Department Store in Venice and Fondation Galleries Lafayette in Paris. He also worked at Barcode Architects in Rotterdam on a series of institutions and residential projects across Europe.
Kenny completed his architectural training at Syracuse University in 2015 where he received Deans Citation for Excellence in Thesis Design. He also won a travelling scholarship which he used to undertake a major project focusing on theories of spatial perception through various perspective representation techniques.
On the weekends, you will find Kenny on his bike or car for a drive out of the city.
University of Massachusetts at Amherst, Psychology/Computer Science
Dimitry brings over fifteen years of professional experience in the field of web development and computer programming. His previous experience includes working on several high-profile websites such as www.mta.info , www.nycgo.com , www.nationalgridus.com. Dimitry is a full-stack developer with focus on front-end technologies and user experience. His professional experience includes consulting for small and medium-sized businesses as well as project management.
Dimitry’s background in psychology had helped in his role as UI/UX designer at National Grid. He has extensive experience in software localization and working with international clients. Dimitry enjoys investigating software platforms, learning new technologies and making his background in social sciences relevant in the fields of technology and design.
Bachelor of Technology, Communication Design/Web Design, CUNY New York City College of Technology
MiHee is equipped with diverse set of design skills including graphic design, Web, visual/UI, interaction designs, photography, advertisements and more. She is a creative problem solver who is passionate about designing meaningful visual experiences through design-thinking.
Throughout her design process (research/ sketches / wireframes / mockups), she reinforces the notion that while attractive typeface, color scheme and image selection is an important aspect of any design work, they are secondary to ensuring the user can understand and navigate the information with fluidity. Experiences in UI/UX design has changed her view on design and provided valuable insight on how to appropriately approach the concept of viewable and readable design in wide spectrum of digital medium.
With her background in Fashion Design and interactive art, MiHee is able to incorporate her fashion sense and technical skills to better understand her client’s needs. In addition to her vast knowledge of graphic/web design, many of her projects include creating innovative solutions to design problems while to also adhering strict deadlines.
Prior to her roles as a UI/UX designer, MiHee started her career as a web/graphic designer and has enjoyed transitioning her love of typography and design fundamentals into interactive and emotional online experiences. She focuses her attention on user interaction, while incorporating typography into the workspace to communicate the thoughts that are both beautiful and intuitive. MiHee completes the cycle of producing and forming great design by interacting with the end user. MiHee is frequently assigned the role of a project manager to oversee the whole process from design with assistance from development and end users.
MiHee currently works as a UI/UX designer at TAD. She is involved with researching and developing processes for meaningful interactive digital design. She works with smart and inspiring individuals who are applying their creative talents to solve massive and interesting challenges
Bachelors of Science in Architecture, Massachusetts Institute of Technology
Before arriving at TAD Associates, Cecile had a variety of different experiences that fueled a passion to combine her love for space and her love for technology. While at school, she interned at a small architecture firm, working on projects such as interactive swings that lit up when sat on and helping to engineer a vaulted masonry memorial to commemorate an MIT Police officer. She also spent a summer creating website pages and data visualizations from scratch to teach readers about the healthcare system in the United States. Cecile is able to combine those skills and passions as a user experience designer at TAD Associates.
Cecile's passion for usability and good design began at MIT, where she chose to study Architecture in order to combine her technical and creative minds. While MIT's undergraduate architecture program showed her how to think about designing for users, she found it lacking in a good foundation for technical skills, driving her to take foundational courses in programming and pursue projects where she could combine her newfound programming skills and her passion for good design. Before leaving MIT, she designed and coded an augmented reality application intended for touring customer experience centers and museums.
Cecile divides her free time between finding new spots to sketch and eat in the city and creating homemade gifts for her friends and family at her place in Crown Heights.
Bachelor of Fine Art, Industrial design,
Rhode Island School of Design
Ericka’s background in product design lends a largely tactile element to the skill set she avails to TAD— diminishing the chasm between the digital and the physical, and creating a space for innovation and iteration within an AV experience. Her education in Industrial Design with a personal focus in Human Factors has also markedly influenced her work. Ericka places great significance in the relationship between an individual and the physical space they experience, and the many possibilities therein.
Before TAD, Ericka participated in multiple architectural projects for NASA, heavily focused on the design for extreme environments. In preliminary designs of a long duration deep space vehicle, Ericka explored the balance between architectural requirements of a space vehicle and the psychological needs of passengers. She also participated in the design and fabrication of a medical bay for a deep space Crew Accommodation Module. Ericka studied the human impact within an environment, its influences and requirements, thus lending her a keen understanding of the physical implications of a project. At TAD, Ericka has the ability to apply all she’s learned within the scope of AV.
In addition to her work as a designer, Ericka dedicated her college years to leadership and community development through her experience as a Senior Captain for RISD’s Design To Compete 2016 team, and a three time Resident Advisor within the department of Residence Life. She has organized many large student events and has spoken at the National Space Grant Consortium Conference and prides herself as a communicator. Ericka is excited to use these skills on future TAD projects.
Bachelor of Profession Studies, Business Management, Minor, Audio Engineering, Five Towns College
Dan Barton joined TAD with over 18 years of experience, specializing in audio, video & technology, with a diverse history as both a structured cabling technician as well as an audio engineer. He has lead and managed multi-disciplinary projects consisting of AV, Acoustics, IT & Security throughout the U.S., Canada, & South Asia ranging from small one room renovations, to 2.5 million sq. ft. developments spanning multiple towers complete with enterprise AV asset management systems, data analytics/reporting & managed services.
Prior to TAD, Dan was part of Shen Milsom & Wilke’s AV design team for 11 years & was the Global Education Practice Area Leader. He was responsible for project management, high-level project visioning, assessing client needs & establishing design standards for clients, and design of AV infrastructure & systems. As part of SM&W’s leadership, he also lead & developed many of the firm’s internal global standardization efforts such as documentation, work flow & communications methods. In addition, he presented at a variety of different architectural firms around the country as an expert on technology trends & design best practices, as well as helped develop content for AIA presentations and internal training/mentoring of staff.
At TAD, Dan helps guide users through the continuing merge of AV and IT, with a strong focus on the user experience as well as the ongoing IT-based enterprise management & support of those systems. Dan specializes in a variety of different vertical markets such as Education, Corporate, Museums, Recording Studios, Performance Spaces, Hospitality (Large Scale Hotels & Residential), and Government/Military Facilities.
When not in the office, Dan enjoys spending time with his wife & three children, photography, writing/playing music, and very slowly restoring his colonial home to its former glory.